MANCHESTER, Conn. — Bob’s Discount Appliance will jump to the West Coast aboriginal abutting year with the aperture of its aboriginal Los Angeles-area stores.
The Top 100 aggregation told Appliance Today it is lining up a charter on an 806,000-square-foot administration centermost in San Bernardino, Calif., and hopes to accessible food in greater Los Angeles in the aboriginal division of 2018. The ability is new construction, according to a Bob’s source, who asked not to be identified.
A jump to the West Coast will be, by far, the better geographic bound for the promotional to midpriced Manchester, Conn.-based retailer, which in contempo years, has pushed out from its New England and Northeast abject into added above markets of Washington, Baltimore, Philadelphia and Chicago. Bob’s additionally will accessible two food St. Louis and three in Milwaukee Feb. 16, and is cutting to accept its aboriginal two Indianapolis food accessible by Memorial Day weekend.
But the California move creates littoral bookends for a civic amplification action that the aggregation hinted could be advancing anytime back clandestine disinterestedness close Bain Capital acquired a majority pale in the banker in 2014.
In a 2015 account with Appliance Today, a above Bain Capital arch acclaimed that Bob’s leaders were expansion-minded continued afore the accretion and that Bain believes the aggregation “could booty advantage of advance opportunities and accompany its different in-store acquaintance to added barter beyond the country.”
Then aboriginal aftermost year, as Bob’s Executive Chairman Ted English was handing the admiral and CEO reins over to Michael Skirvin, he acclaimed the retailer’s acknowledged Chicago expansion, adding, “We anticipate there’s a lot of whitespace still in the areas we’re currently in but additionally … about the blow of the country.”
This month, Bob’s opened two added Chicagoland food — in Vernon Hills and the Lincoln Park breadth — giving it a absolute of 10 showrooms there, all featuring the retailer’s signature mix of clandestine labeled goods, including its Bob-O-Pedic mattress line, which, like the store, is called afterwards Co-Founder, Admiral Emeritus and bartering agent Bob Kaufman.
With the aperture of its aboriginal bristles food in Chicago aloof shy of a year ago, Bob’s succeeded in accession itself in bristles on the nation’s top 10 appliance and bedding markets based on 2016 sales aggregate — No. 1 busline New York (which did an estimated $6.56 billion in sales aftermost year); No. 3 Chicago ($3.09 billion); No. 5 DC-area ($2.09 billion); No. 7 greater Philadelphia ($2.02 billion); and No. 10 Boston ($1.65 billion).
Los Angeles is No. 2, according to Appliance Today bazaar research, with sales aftermost year of $3.88 billion.
Asked for capacity on why Los Angeles is the abutting accustomed move for Bob’s accustomed the above bound in geography, the anonymous Bob’s antecedent said, “We aloof feel the Bob’s way of accomplishing business will comedy actual able-bodied in that marketplace.”
In anniversary new market, Bob’s has additionally faced new Top 100 competitors — The RoomPlace, Walter E. Smithe Appliance and Art Van Appliance in Chicago, for instance, and Levin Appliance back it entered Pittsburgh in 2015. Soon it will be up adjoin Steinhafels in Milwaukee and Kittle’s and Weekends Only Appliance & Mattress in Indianapolis.
With Los Angeles comes a accomplished new crop of appliance abundance leaders, including Living Spaces, Jerome’s Appliance and Mor Appliance For Less.
A Bob’s antecedent beneath to animadversion on this new antagonism in Southern California (or any bazaar it has entered for that matter) except to say, “There are abundant appliance retailers out there, but we anticipate there’s allowance for more.”
He additionally beneath to activity Bob’s absolute store-count abeyant for greater Los Angeles.
By the end of February, with openings in St. Louis and Milwaukee, Bob’s abundance calculation will ability 83 units, added than bifold the 40 food it operated at the end of 2010, afore its new-market amplification action began in earnest.
Bob’s beneath to acknowledge 2016 sales, but its business about angled from 2010 (with an estimated $584.6 actor in sales) to 2015, back it topped $1 billion for the aboriginal time, catastrophe the year with 64 stores.
In 2015 and 2016, the retailer’s amplification clip best up appreciably with the accession of 10 net new food anniversary year, up from seven added in 2014, four the year afore and no abundance advance in 2012.
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